2025 Independents Conference & Expo

May 19-22, 2025
Hyatt Regency Resort & Spa
Huntington Beach, CA

SURF CITY, HERE WE COME!

AFSA is Goin’ to Surf City, Gonna Have Some Fun

Join AFSA in “Surf City” at the beautiful Hyatt Regency Resort & Spa in Huntington Beach, California for the 2025 INDEPENDENT CONFERENCE & EXPO

Each day from May 19th to May 22nd will feature fast-paced and informative keynote sessions, thoughtful committee meetings, and engaging networking opportunities.

– Explore  business strategies with industry leaders and colleagues.

– Participate  in panels and committee meetings.

– Network along the beautiful Californian Coast

This is the must-attend conference for Independents in the town where they never roll the streets up ‘cause there’s always something goin’

Registration Now Open

Early Bird Pricing (before March 1, 2025)

AFSA Member	$1,650
AFSA Non-Member	$2,650
First Time Attendee (Member Only)	$1,350
Committee/Board Member	$1,350
Outstanding Employee	$850
Spouse	$850

Regular Pricing (After March 1, 2025)

AFSA Member	$1,800
AFSA Non-Member	$2,800
First Time Attendee (Member Only)	$1,350
Committee/Board Member	$1,480
Outstanding Employee	$850
Spouse	$850

Orange County California Welcome Sign with Palm Trees

AGENDA

Tentative Schedule – Subject to Change

Monday, May 19

8:00 a.m. – 5:00 p.m.	AFSA Registration Center
8:30 a.m. – 5:00 p.m.	Law Committee Invitation Only
2:00 p.m. – 3:00 p.m.	Business Partner Board Invitation Only
2:00 p.m. – 4:00 p.m.	ORCC Committee
3:00 p.m. – 4:00 p.m.	Independents Board Invitation Only
4:00 p.m. – 5:00 p.m.	AFSAEF Development and Marketing Committee Meeting Invitation Only
5:00 p.m. – 7:00 p.m.	Joint Law, SGA, ORCC Dinner Invitation Only
6:30 p.m. – 10:00 p.m.	AFSAPAC Event Invitation Only

Tuesday, May 20

7:30 a.m. – 5:30 p.m.	AFSA Registration Center
8:00 a.m. – 10:00 a.m.	SGA Committee
8:00 a.m. – 11:00 a.m.	Independents Auto Finance Executive Group Breakfast/Meeting Invitation Only
8:30 a.m. – 9:30 a.m.	Leadership Development Program Steering Committee
9:30 a.m. – 10:30 a.m.	Edge Advisory Board
9:30 a.m. – 11:00 a.m.	HR Networking Group
10:15 a.m. – 1:00 p.m.	Law Committee Invitation Only
10:30 a.m. – 12:30 p.m.	AFSAEF Board Meeting/Lunch
12:30 p.m. – 2:00 p.m.	Executive Committee/Lunch Invitation Only
1:00 p.m. – 2:30 p.m.	Ancillary Product Working Group
2:30 p.m. – 4:00 p.m.	AFSA Board of Directors
4:00 p.m. – 5:30 p.m.	Women’s Leadership Council Invitation Only
5:30 p.m. – 6:30 p.m.	Welcome Party with Exhibitors
6:30 p.m. – 8:30 p.m.	Dinner & PAC Auction

Wednesday, May 21

7:30 a.m. – 3:00 p.m.	AFSA Registration Center
8:00 a.m. – 8:45 a.m.	Marketing & Communications Committee
8:00 a.m. – 8:45 a.m.	Breakfast with Exhibitors
9:00 a.m. – 10:15 a.m.	General Session: Keynote Address Speaker: Coach Bill Courtney, Founder & CEO, Classic American Hardwoods
10:15 a.m. – 10:45 a.m.	Refreshments with Exhibitors
10:45 a.m. – 12:00 p.m.	General Session: Fed & State Update Speakers: Danielle Arlowe, SVP, AFSA Celia Winslow, EVP, AFSA
12:00 p.m. – 1:00 p.m.	Luncheon with Exhibitors
1:00 p.m. – 1:45 p.m.	General Session
1:45 p.m. – 2:15 p.m.	Refreshments with Exhibitors
2:15 p.m. – 3:00 p.m.	General Session
3:00 p.m. – 4:00 p.m.	Operations Networking Group
3:00 p.m. – 4:00 p.m.	Independents Accounting Committee
4:30 p.m. – 6:00 p.m.	Reception with Exhibitors

Thursday, May 22

8:30 a.m. – 12:30 p.m.	AFSA Registration Center
8:30 a.m. – 9:00 a.m.	Breakfast
9:00 a.m. – 9:45 a.m.	RSM Survey Results
9:45 a.m. – 10:30 a.m.	Concurrent Breakout A
9:45 a.m. – 10:30 a.m.	Concurrent Breakout B
10:30 a.m. – 10:45 a.m.	Refreshment Break
10:45 a.m. – 12:00 p.m.	Champions Club & Outstanding Employee Awards Speaker: Greg Warren, Comedian & Podcaster
12:00 p.m. – 1:00 p.m.	Luncheon for All
1:00p.m. – 5:30 p.m.	AFSA Golf Tournament/Resort Activities

Hotel & Venue Information

Hyatt Regency Resort and Spa

21500 Pacific Coast Highway
Huntington Beach, CA 92648

(714) 698-1234

Book your rooms here!

AFSA Discounted Hotel Rate: $339 + Tax and $10 resort fee (discounted from $42)

Hotel Cut-off Date: April 28, 2025
We encourage you to book early as the block often sells out before the cut-off date.

Reservations line: 888-591-1234

Airport Options: There are multiple airport options for arriving to Huntington Beach.

Orange County Airport (SNA): 12 Miles (Approximately $45 on Uber)
Long Beach Airport (LGB): 17 Miles (Approximately $90 on Uber)
Los Angeles International Airport (LAX): 38 Miles (Approximately $95 on Uber)

UNITED

We are pleased to partner with United Airlines for air travel to our upcoming event.

You may also call United Meeting Reservation Desk at (800) 426–1122
Monday – Friday 8:00 a.m. – 10:00 p.m. Eastern Time
Saturday – Sunday 8:00 a.m. – 6:00 p.m. Eastern Time
Booking fees are waived for Meeting reservations.

Surfboard signs in Huntington Beach, California

To make flight reservations online please click on discount code: ZQ9U326807

DELTA

Delta Air Lines is pleased to offer special discounts for American Financial Services Association

Please click here to book your flights.

You may also call Conferences and Events® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NY3MB

*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.

Car Rental: AFSA’s partnership with Enterprise Rent-A-Car gives AFSA attendees a 10% discount on rental cars during their visit to Huntington Beach. Click Here to access Enterprise’s web site for reservations. AFSA Discount Code: 16AH072.

If you have questions regarding the meeting feel free to contact AFSA’s Senior Director of Conferences, Michele Battaline, at 202-776-7302 or mbattaline@afsamail.org