2025 Independents Conference & Expo

May 19-22, 2025
Hyatt Regency Resort & Spa
Huntington Beach, CA

SURF CITY, HERE WE COME!

AFSA is Goin’ to Surf City, Gonna Have Some Fun

Join AFSA in “Surf City” at the beautiful Hyatt Regency Resort & Spa in Huntington Beach, California for the 2025 INDEPENDENT CONFERENCE & EXPO

Each day from May 19th to May 22nd will feature fast-paced and informative keynote sessions, thoughtful committee meetings, and engaging networking opportunities.

– Explore  business strategies with industry leaders and colleagues.

– Participate  in panels and committee meetings.

– Network along the beautiful Californian Coast

This is the must-attend conference for Independents in the town where they never roll the streets up ‘cause there’s always something goin’

Registration Now Open

Registration Prices:

AFSA Member	$1,800
AFSA Non-Member	$2,800
First Time Attendee (Member Only)	$1,350
Committee/Board Member	$1,480
Outstanding Employee	$850
Spouse	$850

Orange County California Welcome Sign with Palm Trees

AGENDA

Tentative Schedule – Subject to Change

Monday, May 19

8:00 a.m. – 5:00 p.m.	AFSA Registration Center
8:30 a.m. – 5:00 p.m.	Law Committee Invitation Only Sponsored by
2:00 p.m. – 3:00 p.m.	Business Partner Board Invitation Only
2:00 p.m. – 4:00 p.m.	ORCC Committee Sponsored by
3:00 p.m. – 4:00 p.m.	Independents Advisory Board Invitation Only
5:00 p.m. – 6:00 p.m.	ORCC & SGA Reception
5:30 p.m. – 7:30 p.m.	Law Committee Dinner Invitation Only Dinner sponsored by
6:30 p.m. – 10:00 p.m.	AFSAPAC Event Invitation Only

Tuesday, May 20

7:30 a.m. – 5:30 p.m.	AFSA Registration Center
8:00 a.m. – 9:30 a.m.	HR Networking Group
8:00 a.m. – 10:00 a.m.	SGA Committee Sponsored by
8:00 a.m. – 11:00 a.m.	Independents Auto Finance Executive Group Breakfast/Meeting Invitation OnlySponsored by
8:30 a.m. – 9:30 a.m.	Leadership Development Program Steering Committee
9:30 a.m. – 10:30 a.m.	Edge Advisory Board
10:15 a.m. – 2:00 p.m.	Law Committee & Lunch Invitation OnlySponsored by
10:30 a.m. – 12:30 p.m.	AFSAEF Board Meeting/Lunch
12:30 p.m. – 2:00 p.m.	Executive Committee/Lunch Invitation Only
2:15 p.m. – 3:45 p.m.	Ancillary Product Working Group
2:30 p.m. – 4:00 p.m.	AFSA Board of Directors Sponsored by
4:00 p.m. – 5:30 p.m.	Women’s Leadership Council Invitation OnlyRefreshments sponsored by
5:30 p.m. – 6:30 p.m.	Welcome Party with Exhibitors Entertainment sponsored by Decor sponsored by
6:30 p.m. – 9:30 p.m.	Dinner, PAC Auction & Dance Party Dinner sponsored by Entertainment sponsored by

Wednesday, May 21

7:30 a.m. – 3:00 p.m.	AFSA Registration Center
8:00 a.m. – 8:45 a.m.	Marketing & Communications Committee
8:00 a.m. – 8:45 a.m.	Breakfast with Exhibitors Sponsored by
9:00 a.m. – 10:15 a.m.	General Session: Welcome & Keynote Address Speaker: Coach Bill Courtney, Founder & CEO, Classic American Hardwoods Sponsored by
10:15 a.m. – 10:45 a.m.	Refreshments with Exhibitors Sponsored by
11:00 a.m. – 12:00 p.m.	General Session: Public Policy Update Speakers: Danielle Arlowe, SVP, AFSA Celia Winslow, EVP, AFSASponsored by
12:00 p.m. – 1:00 p.m.	Luncheon with Exhibitors Sponsored by
1:00 p.m. – 1:45 p.m.	General Session: Industry Pulse Sponsored by
1:45 p.m. – 2:15 p.m.	Refreshments with Exhibitors Sponsored by
2:15 p.m. – 3:00 p.m.	General Session: CEO Roundtable Sponsored by
3:00 p.m. – 4:00 p.m.	Operations Networking Group
3:00 p.m. – 4:00 p.m.	Independents Accounting Committee
4:30 p.m. – 6:00 p.m.	Reception with Exhibitors Entertainment sponsored by Decor sponsored by

Thursday, May 22

8:00 a.m. – 12:30 p.m.	AFSA Registration Center
8:30 a.m. – 9:00 a.m.	Breakfast
9:00 a.m. – 9:45 a.m.	RSM Survey Results Sponsored by
9:45 a.m. – 10:30 a.m.	Emerging Fraud Trends for 2025: What Lenders Can Do About Them Speaker: Frank McKenna, Chief Innovation Officer, Point Predictive
10:30 a.m. – 10:45 a.m.	Refreshment Break Sponsored by
10:45 a.m. – 12:00 p.m.	Champions Club & Outstanding Employee Awards Speaker: Greg Warren, Comedian & Podcaster Sponsored by See this year’s Outstanding Employee Award Winners
12:00 p.m. – 1:00 p.m.	Luncheon for All
1:00p.m. – 5:30 p.m.	AFSA Golf Outing Sponsored by Don’t leave the Independents Conference too soon! Register today for the Golf Outing at Strawberry Farms Golf Club, the premier golf course in Orange County, California. Offering a challenging and fun location for golf enthusiasts, the Par-71, 6,700 yard Strawberry Farms course is set amid the gorgeous canyons of Southern California. Developed by former Los Angeles Angel Doug DeCinces and designed by Jim Lipe, award winning golf course architect, Strawberry Farms is sure to provide our golfers with the finest golf experience in Orange County. If you have already registered for the conference but want to add on golf please reach out to Kelsey Varner at Kvarner@afsamail.org

Hotel & Venue Information

Hyatt Regency Resort and Spa

21500 Pacific Coast Highway
Huntington Beach, CA 92648

(714) 698-1234

Book your rooms here!

AFSA Discounted Hotel Rate: $339 + Tax and $10 resort fee (discounted from $42)

Hotel Cut-off Date: April 28, 2025
We encourage you to book early as the block often sells out before the cut-off date.

Reservations line: 888-591-1234

Airport Options: There are multiple airport options for arriving to Huntington Beach.

Orange County Airport (SNA): 12 Miles (Approximately $45 on Uber)
Long Beach Airport (LGB): 17 Miles (Approximately $90 on Uber)
Los Angeles International Airport (LAX): 38 Miles (Approximately $95 on Uber)

UNITED

We are pleased to partner with United Airlines for air travel to our upcoming event.

You may also call United Meeting Reservation Desk at (800) 426–1122
Monday – Friday 8:00 a.m. – 10:00 p.m. Eastern Time
Saturday – Sunday 8:00 a.m. – 6:00 p.m. Eastern Time
Booking fees are waived for Meeting reservations.

Surfboard signs in Huntington Beach, California

To make flight reservations online please click on discount code ZQYZ414383

DELTA

Delta Air Lines is pleased to offer special discounts for American Financial Services Association

Please click here to book your flights.

You may also call Conferences and Events® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NY3MB

*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.

Car Rental: AFSA’s partnership with Enterprise Rent-A-Car gives AFSA attendees a 10% discount on rental cars during their visit to Huntington Beach. Click Here to access Enterprise’s web site for reservations. AFSA Discount Code: 16AH072.

If you have questions regarding the meeting feel free to contact AFSA’s Senior Director of Conferences, Michele Battaline, at 202-776-7302 or mbattaline@afsamail.org

EVENTS

Tee Off at the 2025 Independents Conference Golf Outing

Don’t leave the Independents Conference too soon! Register today for the Golf Outing on Thursday, May 22, 1:00 pm – 5:30 pm at Strawberry Farms Golf Club, the premier golf course in Orange County, Calif.

Offering a challenging and fun location for golf enthusiasts, the Par-71, 6,700 yard Strawberry Farms course is set amid the gorgeous canyons of Southern California. Developed by former Los Angeles Angel Doug DeCinces and designed by Jim Lipe, award winning golf course architect, Strawberry Farms is sure to provide our golfers with the finest golf experience in Orange County

If you have already registered for the conference, but want to add on golf please reach out to Kelsey Varner at kvarner@afsamail.org.

Course website in case you need any other info: https://www.sf-golf.com/.

Sponsored by