2025 Independents Conference & Expo
May 19-22, 2025
Hyatt Regency Resort & Spa
Huntington Beach, CA
SURF CITY, HERE WE COME!
AFSA is Goin’ to Surf City, Gonna Have Some Fun
Join AFSA in “Surf City” at the beautiful Hyatt Regency Resort & Spa in Huntington Beach, California for the 2025 INDEPENDENT CONFERENCE & EXPO
Each day from May 19th to May 22nd will feature fast-paced and informative keynote sessions, thoughtful committee meetings, and engaging networking opportunities.
– Explore business strategies with industry leaders and colleagues.
– Participate in panels and committee meetings.
– Network along the beautiful Californian Coast
This is the must-attend conference for Independents in the town where they never roll the streets up ‘cause there’s always something goin’
Early Bird Pricing (before March 1, 2025)
AFSA Member
|
$1,650
|
AFSA Non-Member
|
$2,650
|
First Time Attendee (Member Only)
|
$1,350
|
Committee/Board Member
|
$1,350
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Outstanding Employee
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$850
|
Spouse
|
$850
|
Regular Pricing (After March 1, 2025)
AFSA Member
|
$1,800
|
AFSA Non-Member
|
$2,800
|
First Time Attendee (Member Only)
|
$1,350
|
Committee/Board Member
|
$1,480
|
Outstanding Employee
|
$850
|
Spouse
|
$850
|
AGENDA
Tentative Schedule – Subject to Change
Monday, May 19
8:00 a.m. – 5:00 p.m. | AFSA Registration Center | |
8:30 a.m. – 5:00 p.m. | Law Committee Invitation Only |
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2:00 p.m. – 3:00 p.m. | Business Partner Board Invitation Only |
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2:00 p.m. – 4:00 p.m. | ORCC Committee | |
3:00 p.m. – 4:00 p.m. | Independents Board Invitation Only |
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4:00 p.m. – 5:00 p.m. | AFSAEF Development and Marketing Committee Meeting Invitation Only |
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5:00 p.m. – 7:00 p.m. | Joint Law, SGA, ORCC Dinner Invitation Only |
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6:30 p.m. – 10:00 p.m. | AFSAPAC Event Invitation Only |
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Tuesday, May 20
7:30 a.m. – 5:30 p.m. | AFSA Registration Center | |
8:00 a.m. – 10:00 a.m. | SGA Committee | |
8:00 a.m. – 11:00 a.m. | Independents Auto Finance Executive Group Breakfast/Meeting Invitation Only |
|
8:30 a.m. – 9:30 a.m. | Leadership Development Program Steering Committee | |
9:30 a.m. – 10:30 a.m. | Edge Advisory Board | |
9:30 a.m. – 11:00 a.m. | HR Networking Group | |
10:15 a.m. – 1:00 p.m. | Law Committee Invitation Only |
|
10:30 a.m. – 12:30 p.m. | AFSAEF Board Meeting/Lunch | |
12:30 p.m. – 2:00 p.m. | Executive Committee/Lunch Invitation Only |
|
1:00 p.m. – 2:30 p.m. | Ancillary Product Working Group | |
2:30 p.m. – 4:00 p.m. | AFSA Board of Directors | |
4:00 p.m. – 5:30 p.m. | Women’s Leadership Council Invitation Only |
|
5:30 p.m. – 6:30 p.m. | Welcome Party with Exhibitors | |
6:30 p.m. – 8:30 p.m. | Dinner & PAC Auction |
Wednesday, May 21
7:30 a.m. – 3:00 p.m. | AFSA Registration Center | |
8:00 a.m. – 8:45 a.m. | Marketing & Communications Committee | |
8:00 a.m. – 8:45 a.m. | Breakfast with Exhibitors | |
9:00 a.m. – 10:15 a.m. |
General Session: Keynote Speaker: |
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10:15 a.m. – 10:45 a.m. | Refreshments with Exhibitors | |
10:45 a.m. – 12:00 p.m. | General Session: Fed & State Update Speakers: Danielle Arlowe, SVP, AFSA Celia Winslow, EVP, AFSA |
|
12:00 p.m. – 1:00 p.m. | Luncheon with Exhibitors | |
1:00 p.m. – 1:45 p.m. | General Session | |
1:45 p.m. – 2:15 p.m. | Refreshments with Exhibitors | |
2:15 p.m. – 3:00 p.m. | General Session | |
3:00 p.m. – 4:00 p.m. | Operations Networking Group | |
3:00 p.m. – 4:00 p.m. | Independents Accounting Committee | |
4:30 p.m. – 6:00 p.m. | Reception with Exhibitors |
Thursday, May 22
8:30 a.m. – 12:30 p.m. | AFSA Registration Center | |
8:30 a.m. – 9:00 a.m. | Breakfast | |
9:00 a.m. – 9:45 a.m. | RSM Survey Results | |
9:45 a.m. – 10:30 a.m. | Concurrent Breakout A | |
9:45 a.m. – 10:30 a.m. | Concurrent Breakout B | |
10:30 a.m. – 10:45 a.m. | Refreshment Break | |
10:45 a.m. – 12:00 p.m. |
Champions Club & Outstanding Employee Awards Speaker: |
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12:00 p.m. – 1:00 p.m. | Luncheon for All | |
1:00p.m. – 5:30 p.m. | AFSA Golf Tournament/Resort Activities |
Hotel & Venue Information
Hyatt Regency Resort and Spa
21500 Pacific Coast Highway
Huntington Beach, CA 92648
Book your rooms here!
AFSA Discounted Hotel Rate: $339 + Tax and $10 resort fee (discounted from $42)
Hotel Cut-off Date: April 28, 2025
We encourage you to book early as the block often sells out before the cut-off date.
Reservations line: 888-591-1234
Airport Options: There are multiple airport options for arriving to Huntington Beach.
- Orange County Airport (SNA): 12 Miles (Approximately $45 on Uber)
- Long Beach Airport (LGB): 17 Miles (Approximately $90 on Uber)
- Los Angeles International Airport (LAX): 38 Miles (Approximately $95 on Uber)
UNITED
We are pleased to partner with United Airlines for air travel to our upcoming event.
You may also call United Meeting Reservation Desk at (800) 426–1122
Monday – Friday 8:00 a.m. – 10:00 p.m. Eastern Time
Saturday – Sunday 8:00 a.m. – 6:00 p.m. Eastern Time
Booking fees are waived for Meeting reservations.
To make flight reservations online please click on discount code: ZQ9U326807
DELTA
Delta Air Lines is pleased to offer special discounts for American Financial Services Association
Please click here to book your flights.
You may also call Conferences and Events® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NY3MB
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.
Car Rental: AFSA’s partnership with Enterprise Rent-A-Car gives AFSA attendees a 10% discount on rental cars during their visit to Huntington Beach. Click Here to access Enterprise’s web site for reservations. AFSA Discount Code: 16AH072.
If you have questions regarding the meeting feel free to contact AFSA’s Senior Director of Conferences, Michele Battaline, at 202-776-7302 or mbattaline@afsamail.org
Speakers

Keynote Address
Coach Bill Courtney
Founder & CEO
Classic American Hardwoods

Champions Club
Greg Warren
Comedian/Podcaster

Danielle Fagre Arlowe
Senior Vice President
AFSA

Tim Gill
Chief Economist
AFSA

Bill Himpler
President & CEO
AFSA

Jim Schneider
EVP & COO
Mariner Finance

Celia Winslow
Executive Vice President
AFSA