Rochelle is the Chief Financial Officer for Sun Loan Company, and also serves as the Chief Compliance Officer. She began her career in the financial services industry in 2006, and has accepted ever-increasing responsibilities with the company over the past twelve years. She has a strong operations background, which enables her to look beyond the financial statements and provide financial and compliance-related insight into operational initiatives. Rochelle has been active in AFSA since 2009, participating in the State Government Affairs Committee, Operations and Regulatory Compliance Committee, and the Women’s Leadership Council. She also holds a consumer credit compliance certification with the National Automotive Finance Association.